What is the development prospect of the freezer industry and the market situation of the freezer? With the development of China's economy and the continuous rise of people's per capita income, people's demand for entertainment is higher and higher. Therefore, the number of entertainment places in China has increased rapidly in recent years. And like bars, hotels, supermarkets, KTV and other entertainment places need freezers. With the continuous growth of the number of these entertainment places, the sales volume of freezers in China will also continue to grow. At the same time, car freezers are becoming more and more popular, but the problems of low power and small volume still affect the popularity of car freezers. With the continuous progress of technology in the future, the problem of on-board freezers will be gradually solved, which will accelerate the popularization of on-board freezers and drive the development of the freezer industry.
Development prospect and market demand analysis of freezer industry in 2022
Freezer is a kind of equipment used to preserve food and other items at low temperature. It is mainly used in supermarkets, hotels, hotels, restaurants, canteens, fast food and other industries to refrigerate and preserve food, so as to prolong the shelf life of food and reduce food consumption. In recent years, with the development of China's domestic economy, it has maintained a stable development momentum and has obvious industrial chain advantages in domestic and foreign competition.
From the perspective of the whole industrial chain, the upstream includes equipment manufacturing enterprises such as refrigerated vehicles and refrigerators; The midstream includes transportation type (including trunk transportation and distribution), warehousing type and comprehensive logistics; Downstream applications include retail enterprises, food processing enterprises, pharmaceutical enterprises, chemical enterprises and end consumers. Among them, as the terminal equipment in the cold chain, commercial freezers are a fast-growing professional market. The downstream application scenarios are complex, there are many product forms, and new product forms and new application formats continue to develop to promote the growth of the industry.
According to the report on the investigation of the development status of the refrigerator market and the analysis and prediction of the supply and demand pattern from 2021 to 2026 released by the China Research Industry Research Institute
From the perspective of industry demand, there are three driving factors for the improvement of commercial freezer demand, namely, the upgrading of beverage consumption, the expansion of retail stores and the rise of new retail. On the one hand, under the influence of the consumption upgrading trend, the expansion of frozen beverage categories, the increase of consumption of low-temperature dairy products, and the popularity of quick-frozen food have all brought about the increase of merchants' demand for display cabinets. On the other hand, the continuous expansion of chain convenience stores also directly drives the demand for terminal freezers. With the rise of fresh e-commerce offline, the demand for terminal display has penetrated into the fresh fields such as low-temperature food and aquatic products, and the application scenarios of commercial freezers have begun to diversify.
Compared with the refrigerator, the price of the freezer is relatively cheap, but the function is relatively single. It is very suitable for bars, restaurants, supermarkets and other places. In recent years, the increasing number of entertainment and leisure places has driven the growth of freezer sales in China. More and more new technologies, new materials and new designs have been gradually applied to the freezer industry, and the product structure has been adjusted.
In recent years, the scale of China's freezer retail market has increased year by year. According to the total data of AVC Omni channel promotion, the retail sales of freezers in 2021 was 12.3 billion yuan, a year-on-year increase of 11.2%, and the retail sales was 9.22 million units, a year-on-year increase of 8.0%. Online and offline consumption structure is gradually moving closer to normalization, but at present, online performance is still better than offline.
After years of development, the freezer industry has entered a mature stage, and its penetration is at a high level. In the future, the new demand will be mainly for renewal, and the growth space is relatively limited. At present, the market demand is relatively weak. Therefore, seeking a broader incremental space is an urgent problem to be solved in the freezer industry. Although the refrigerator industry is facing challenges as a whole, there are still many opportunities in the industry.
According to the data, China's freezer production showed an upward trend year by year from 2014 to 2020. In 2014, China's freezer production was only 19.077 million units, and by 2020, China's freezer production will increase to 37.167 million units.
China is the largest manufacturing base in the world. The output of freezers ranks first in the world, and freezers are exported to all over the world. According to the data of China's customs, the export volume of China's refrigerators and freezers in 2020 was 28.209 million units, a year-on-year decrease of 1.8%; The export value was US $11.17 billion, up 7.4% year-on-year. The number of exports of refrigerators and freezers declined in 2020, but the rise in export volume was mainly due to the outbreak of COVID-19, which led to the shrinking of Global trade and the rise in the price of refrigerators and icebox imports.
Looking forward to the future, the advantages and challenges of the freezer market coexist. On the one hand, with the post-90s and post-00s groups gradually becoming the main consumption force, the consumption demand of enjoyment and health is increasingly favored by consumers. The proportion of emerging categories such as ice bar and vertical freezer is increasing, which increases the imagination space of freezer; On the other hand, emerging brands have emerged in the freezer market, seizing the market with low prices, and fierce competition has been launched in the online market and the fourth and fifth tier market, driving down the average price of the industry; At the same time, the continuous emergence of single and two door products of refrigerators below 1000 yuan will squeeze the refrigerator market to a certain extent. In a word, stable development will be the main tone of refrigerator development in the future.
In recent years, the global trend of energy-saving, environmental protection, intelligence and health of household appliances has become more and more obvious. Energy-saving, environmental protection, intelligent and healthy household appliances have become the inevitable choice for the development of household appliance industry and gradually play the leading role in the medium and high-end market. Intellectualization is also a major development trend of commercial freezers in recent years. With the continuous development of mobile payment and Internet of things technology, intelligent AI unmanned retail container is becoming a new development outlet. After the continuous development and iteration of China's unmanned retail technology in recent years, China's unmanned retail container has unlimited development potential in the future.
What are the investment prospects of the industry market in the future? To learn more about the detailed analysis of the industry, you can click to view the Research Report of Zhongyan Puhua, "investigation on the development status of freezer market and analysis and prediction report on supply and demand pattern from 2021 to 2026". The report conducts specific investigation, research and Analysis on various factors related to the industry, has insight into the future development direction of the industry, the evolution trend of the industry competition pattern, as well as the technical standards, market scale, potential problems and the crux of the industry development, evaluates the investment value, effect and benefit degree of the industry, and puts forward constructive opinions and suggestions, so as to provide reference basis for industry investment decision-makers and enterprise operators.