On March 31, the website of Nihon Keizai Shimbun published a report entitled "when China's home appliance sales meet the platform period, enterprises rely on services to find the way". It is reported that Chinese household appliance enterprises are increasingly active in exploring new businesses. The full text is excerpted as follows:
As China's home appliance sales usher in the platform period, large enterprises are accelerating business diversification. Haier, which produces washing machines and other household appliances, explores laundry services, while Gree, which specializes in air conditioning, is involved in medical related fields. At the same time, the real estate market, which affects the sales of household appliances, is rapidly cooling down. Coupled with the decline in the demand for the upgrading of TV sets after the Beijing Winter Olympic Games, enterprises have to cultivate new sources of profit.
Choose the type of clothes to be cleaned through wechat applet, enter your home address, and then just wait for the staff to pick up the goods at the designated time - the "Mr. laundry" operated by Haier's enterprises is a laundry service that can be easily used at home through smart phones. In terms of price, it costs about 28 yuan to clean suits and coats, 25 yuan to clean trousers, and a delivery fee needs to be paid.
Mr. laundry not only cleans clothes, but also provides cleaning services for home appliances such as air conditioners and refrigerators. Haier hopes to take the laundry service that consumers can easily use as the entrance and strive for household appliance cleaning orders with higher single charge.
Chinese household electrical appliance enterprises are increasingly active in exploring new businesses. According to media reports, Midea Group set up an auto parts manufacturing company in Anhui earlier this year. According to the analysis, the company will mainly produce parts of new energy vehicles.
In addition, Gree Electric has also set up a medical related business segment and is exploring new products and services.
One of the backgrounds for enterprises to promote diversification is the rapidly cooling real estate market. Due to the cooling of residential sales in the second half of 2021, home appliance sales have also been negatively affected.
Around the demand for television, there are other influencing factors. In the second half of 2021, due to the expansion of the demand for the upgrading of TV sets before the Beijing Winter Olympic Games, the shipment performance was strong. But executives at a television company based in Guangdong Province have said: "2022 must be prepared for a downturn."
According to the forecasts of German market research institutions jiefukai Market Consulting Co., Ltd. and Beijing zhongyikang times Market Research Co., Ltd., China's TV sales in 2022 may be 1.1% lower than that in 2021, while washing machines and air conditioners are basically the same as that in the previous year, and the market environment is relatively severe. On the other hand, refrigerator sales are expected to grow by 4.5%. However, the analysis said that the shipment of refrigerators did not usher in the east wind, and the relevant growth was mainly due to factors such as the rising cost of raw materials and parts.
In China's home appliance market, the popularity of home appliances to the majority of families has come to an end, and the sense of saturation has been strengthened. The business environment also makes enterprises have to speed up the pace of diversification. In order to expand the business scope, cross industry cooperation and M & A are likely to become active in the future.